This is the PLEX x CCP Burning Godzilla produced in 2006. The sculpt is DRAMATIC with Menacing Claws and Slashing Tail. WE LOVE THIS SCULPT!   Godzilla's back fins and upper leg light up when gently hit.  The flashing light up effect is best when viewed from behind to really see the fins flash. The light up lasts for a few seconds and then the figure must be hit again to make it flash.  To change the lights/batteries you would have to heat the figure with a hair dryer and take a leg off to get at the electronics.  This is an early light up figure from CCP.  The figure stands 9 1/2 inches and is produced in red pvc vinyl with lighter orange vinyl claws and fins. The FINS are especially STUNNING. His legs are articulated.  Comes MINT IN BAG with header.  (we had to take him out of the bag to take these nice pictures).  PLEASE scroll down for additional photos.